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A monthly performance report for your car wash

Every month we give you a report on how your business performed: what changed, why it changed and what to do next. It is written from your own records in Suds. Below is a real report from a car wash that uses Suds, with the business and staff names removed.

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What the monthly report tells you

Most owners know what they took last month. Few know why it moved. The monthly report answers that from your own records: takings per day and the trend, new customers against regulars, queues and busy hours, how much work each washer did, work that is finished but not collected or paid, prices and add-ons, and how well staff are recording.

It ends with a short list of things to do, in order.

A real report, as it was written

This report was written for a car wash that uses Suds, on 8 November 2026. These are its two pages as the owner received them. Only the name of the business and the names of the washers have been removed.

Page 1 of the report: Performance Brief, 8 November 2026. Daily revenue is down 36% from the peak week. A chart of new and returning customers per week, then findings on customers, capacity and washers. Page 2 of the report: findings on carpets, pricing and data, then five recommendations.
A real report from a car wash that uses Suds. The business name and the washers' names were removed. Tap a page to open it full size.
Read the report as text

Performance Brief

Nov 8, 2026

Daily revenue is down 36% from the peak week: KES 5,030 a day in 11–17 Oct, KES 3,240 a day in 1–7 Nov. The cause is acquisition. New customers fell from 96 to 28 a week while repeat visits held at 70–87. Released jobs since 7 Oct total KES 122k from 573 cars.

Weekly trend

New customers fell from 96 to 28 a week; repeat visits held up. Released cars per week (Sun–Sat). Revenue per day: peak KES 5,032 → KES 3,242.

  • 4–10 Oct: 75 new customers, KES 3,838 a day
  • 11–17 Oct: 96 new, 32 returning, KES 5,032 a day
  • 18–24 Oct: 79 new, 53 returning, KES 4,236 a day
  • 25–31 Oct: 45 new, 87 returning, KES 3,757 a day
  • 1–7 Nov: 28 new, 69 returning, KES 3,242 a day

Visits export, 8 Nov 2026 12:52 · released jobs 7 Oct–7 Nov · 4–10 Oct is 4 trading days

Findings

  • Customers: 199 of 325 customers (61%) visited once. Repeat customers return every 8.5 days on median. Only 56 of the 250 customers who first visited before 25 Oct have come back since 1 Nov. The top 20% of customers bring in 46% of revenue.
  • Capacity: customers walk away when the queue reaches 6–10 cars; the normal queue is 3. 8 of 13 cancellations were walk-aways. Peaks: Wed and Fri at 9am, Sunday from 12pm to 5pm. The branch averages 18.7 cars a day on 4 washers.
  • Washers: One's load rose from 22 to 46 cars a week while another's fell from 29 to 20. Median wash time is 32–39 minutes for all of them, so the gap comes from how cars are assigned.
  • Carpets: 10 carpet jobs worth KES 6,600 are still open, 4 of them ready but uncollected for up to 17 days. Carpets average KES 718 against KES 196 for a car.
  • Pricing: prices are consistent and no discounts have been given. Add-ons are almost absent: 1 job in 573 had more than one service.
  • Data: 517 of 573 jobs were paid in the same minute as handover, so staff are updating status at the till, not at the bay. Saturday 7 Nov has no records. 599 of 607 check-ins used the shared login.

Recommendations

  1. Send an SMS win-back message to lapsed customers and start a referral offer to restore new-customer growth.
  2. Add a fifth washer on Friday mornings and Sundays.
  3. Send carpet collection reminders to collect KES 6,600.
  4. Prompt add-ons such as vacuum, engine wash and tyre shine at check-in.
  5. Give each staff member a login and require status updates at the bay.

What this owner learned

Daily revenue had fallen by 36 percent in three weeks. The easy guess is that regulars were leaving. The records said the opposite: repeat visits held, and new customers had dropped from 96 a week to 28. That calls for a different fix.

The report also found KES 6,600 of finished carpets waiting to be collected, and that only 1 job in 573 had more than one service. Both are money the business can take without washing one more car.

Where the numbers come from

Every figure comes from the business's own records in Suds: each car checked in by its plate, who washed it, what it paid and when it was handed over. Nothing is estimated.

That is why recording every car matters. See the car wash management system, whether a car wash is profitable and how to set your prices.

Questions

Is this report from a real business?

Yes. It was written for a car wash that uses Suds, on 8 November 2026. The business name and the washers' names were removed. Nothing else was changed.

How often do I get a report?

Every month.

What do I need to do to get one?

Use Suds at the counter: record each car, the washer and the payment. The report is written from those records.

Can I see my numbers between reports?

Yes. Suds shows takings, wages and expenses on your phone every day.

What does it cost?

Your first month is on us, so you can test Suds before you commit. After that, send a request or a WhatsApp and we tell you the price for a business your size.

Get Suds at your business

Your first month is on us, so you can test Suds before you commit. Leave your details: we reply the same day and set it up with you. Every feature on this page is in the app today.

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